In the first quarter of 2008, an even 48 percent of new Lexus vehicles sold went to previous owners of the marque - the highest rate among luxury brands. Also near the top of the list were BMW at 44 percent, Mercedes-Benz at 41.2 percent and Cadillac at 37.3 percent.
At the bottom of the list were the four luxury marques that have all struggled of late to make a real niche for themselves in North America: Volvo (20 percent return customers), Land Rover (15.6 percent), Jaguar (14.2 percent) and Saab (8.8 percent). Hummer was also included in the study at 16.8 percent.
J.D. Power and Associates Luxury Brand Owner Loyalty
Lexus 48.0%
BMW 44.0%
Mercedes-Benz 41.2%
Cadillac 37.3%
Porsche 36.9%
Acura 29.3%
Lincoln 28.2%
Audi 22.7%
Infiniti 20.7%
Volvo 20.0%
HUMMER 16.8%
Land Rover 15.6%
Jaguar 14.2%
Saab 8.8%
0 comments:
Post a Comment